Carrera Join in Morgan Celebrations

One of the most famous names in British motoring celebrated its centenary in style at Cheltenham Race Course in Gloucestershire 1^st &2^nd of August with a little help from one of the biggest names in slot racing.

The Morgan Motor Company, who has been producing hand built sports cars for past 100 years, invited Carrera to join in the Morgan festivities at Cheltenham with its impressive Carrera Race Centre.

The Race Centre, a purpose built exhibition structure specially brought to the UK from Germany, allowed visitors to drive Morgan Aeromax and Plus Eight’s in glorious 1/32 scale around two huge and impressive Carrera Digital 132 slot racing tracks. The two layouts comprised of a practice track designed for Morgan fans to become familiar with the impressive digital system and all of its functions.

From there they were able to register for a Carrera race licence and drive on the 15 metre race track where 4 cars each race battled against the clock to set the fastest race time of the day for the chance to win one of three Carrera prizes including a first prize of a Carrera Evolution Morgan Centenary race set. The competition was certainly fast and fierce as each competitor tried to out race the other amongst a frenzy of digitally controlled overtaking moves.

The Carrera Race Centre proved a massive hit with the 10,000 crowd, many of whom jostled in the large and constant queue over the two days to have a go on the Carrera attraction.

Apart from the sheer fun of the racing, the Race Centre also acted as a means to drive footfall to the Morgan merchandising marquee situated next door, which had on sale, a range of Carrera slot cars and the Morgan Centenary set.

Carrera certainly made an impression on the visitors to this milestone event and helped raise awareness of the Carrera brand amongst Morgan fans. This was symbolised by the hundreds of Carrera flags, which had been handed out by The Hobby Company marketing team, being waved by the crowd watching the orchestral finale concert on Sunday evening.